FIFA World Cup™
Trophy Tour by Coca-Cola
Capturing content for Coca-Cola & FIFA, as sport’s most iconic trophy travels around the world ahead of the FIFA World Cup™
The Project
The FIFA World Cup™ Trophy Tour by Coca-Cola gives fans around the globe a once-in-a-lifetime opportunity to see and experience the original iconic trophy up close.
TVG has partnered with The Coca-Cola Company across multiple FIFA World Cup™ tournaments to transform this global journey into an always-on content experience - ensuring fans everywhere can share in the excitement of each local event.
Our Impact
From Qatar 2022 to FIFA World Cup 2026™, we developed and executed the creative, social and content strategy behind the Trophy Tour – an always-on production house traveling to more than 80 countries.
We launched and operated a dedicated global Instagram channel, creating a real-time window into the Tour that amplified local moments to a global audience as the Trophy moved from country to country.
At the same time, our traveling production teams created thousands of pieces of content tailored for Coca-Cola’s global and local channels, FIFA, PR, and media partners - turning every stop into a media engine serving stakeholders around the world.
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101M organic impressions in 2022
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72M organic video views in 2022
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2000+ content pieces created in 2026
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700M+ football fans reached in 2026
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1 billion+ social impressions in 2026
