Panini Album: FIFA World Cup 2022™ and 2026™
Digital Panini Album x Coca-Cola
The Project
Since the 1970 FIFA World Cup™, Panini has captured the imagination of football fans around the globe through its legendary sticker albums.
TVG partnered with FIFA, The Coca-Cola Company (TCCC), and Panini to create a way for a new generation of fans to experience the magic of this FIFA World Cup™ tradition – through a digital sticker album accessible via a native and web app.
In the “FIFA Panini Collection” app, fans can discover a whole new side to Panini that still stays true to its essence by collecting, swapping, and sticking to complete their digital album.
Across both tournaments, TVG helped shape and deliver the digital experience by creating innovative opportunities for fans to collect, engage and connect with Coca-Cola through the excitement of the FIFA World Cup™.
Our Impact
We created a digital experience that complemented Panini’s physical offering, supporting FIFA, Panini and TCCC business objectives while creating new opportunities for fan engagement with the Coke brand and first-party data capture.
Across both editions, we helped bring Coca-Cola into the core of the collecting experience through authentic brand integration - including features such as making Coca-Cola bottle labels scannable in-game to unlock bonus digital rewards.
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30M digital users worldwide in 2022 + 56M in 2026
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28M TCCC label scans in 2022 + 54.9M in 2026
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14 exclusive Coca-Cola Panini stickers in 2022 + 17 football superstars featured in the 2026 edition
