FIFA World Cup 2022™ Real Time Marketing
Creating engaging social content for Coca-Cola before, during, and after key moments of the FIFA World Cup Qatar 2022 
The Project
The goal of Real Time was to create captivating social first content for Coca-Cola throughout the FIFA World Cup Qatar 2022. TVG’s task was to find groundbreaking ways to engage with football fans in Qatar before, during, and after key moments of the tournament.  
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This campaign would necessitate TVG establishing a newsroom to monitor social media trends and insights, enabling us to strategize both pre-planned and real-time content that would encourage fan participation.  
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TVG would look to maximize various digital platforms to amplify Coca-Cola’s presence, while collaborating directly with local teams around the world to distribute and post content, tapping into the global excitement surrounding the World Cup.  
Our Impact
We played a central role in executing the Real Time campaign, overseeing creative strategy and managing logistics for Coca-Cola’s FIFA World Cup social activation.
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We developed a comprehensive plan for all participating Coca-Cola markets and set up an on-site newsroom in Dubai that provided pre-generated and real-time daily content to fans based on assets captured and developed by our production team in Qatar. 
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Our approach focused on uniting people through football, even amidst the unique challenges that the FIFA World Cup Qatar 2022 presented. We sparked positive conversations throughout the tournament, generating enthusiasm across active markets and increasing brand positivity.