FIFA World Cup™ Real Time Marketing
Creating engaging social content for Coca-Cola before, during, and after key moments of the FIFA World Cup 2022™ and 2026™
The Project
Across FIFA World Cup Qatar 2022™ and FIFA World Cup 2026™, TVG partnered with The Coca-Cola Company to capture the biggest moments, stories and fan experiences surrounding the tournament - and transform them into timely, engaging content for Coca-Cola channels around the world.
TVG’s role combined creative strategy, on-the-ground production and real-time editing to help Coca-Cola participate in the global conversation as it happened.
Our Impact
In 2022, we developed and executed a comprehensive real-time content strategy, combining a production team in Qatar with a dedicated newsroom in Dubai to monitor trends, capture stories, and deliver pre-planned and reactive content for Coca-Cola markets throughout the tournament.
In 2026, we took the model entirely on the road. As Coca-Cola’s sole on-the-ground content production team, we traveled across Mexico, the United States, and Canada, capturing, editing, and delivering content in real time from 32 FIFA World Cup™ matches, giving Coca-Cola markets a continuous stream of assets ready for amplification across their channels.
From the stadiums to the streets, we turned the energy of the FIFA World Cup™ into a real-time content engine - helping Coca-Cola bring fans around the world closer to the tournament as it unfolded.