Panini Album: FIFA World Cup Qatar 2022™
Digital Panini Album x Coca-Cola
The Project
Since the 1970 FIFA World Cup, Panini have captured the imagination of football fans for decades with their legendary sticker albums.
But how could long-time partners FIFA, The Coca-Cola Company (TCCC), and Panini engage the next generation for FIFA World Cup Qatar 2022, while preserving the essence of the game – ‘collect, stick, and trade’?
TVG kicked off the FWC 2022 digital app strategy that would bring the magic of collecting the FIFA World Cup’s famous Panini stickers straight to your phone.
Our Impact
We created a unique digital experience to complement Panini’s physical offering, delivering against FIFA, Panini and TCCC business targets and driving first-party data goals.
Representing TCCC, TVG ensured that Coca-Cola branding was authentically integrated into the app’s gameplay experience and visuals, including scannable Coca-Cola bottle labels to unlock in-game digital rewards.
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30M digital users worldwide
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28M TCCC label scans
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14 exclusive Coca-Cola Panini stickers, found under the label of select Coca-Cola products
