FIFA World Cup™
Trophy Tour by Coca-Cola
Capturing content for Coca-Cola & FIFA, as sport’s most iconic trophy travels around the world ahead of the FIFA World Cup™
The Project
A one-of-a-kind journey around the world, The Coca-Cola Company (TCCC) aimed to spread the magic of football by giving fans a unique opportunity to experience the most iconic trophy in sport… the FIFA World Cup TM Trophy.
TVG were ready for takeoff with an extensive content and social media plan…
Our Impact
On behalf of FIFA and TCCC, we developed and executed the creative social and content strategy for both FIFA World Cup 2018 and FIFA World Cup 2022.
For Qatar 2022, we set up and operated a mobile production house to create thousands of content pieces – featuring 18 FIFA World Cup Legends, 11 Heads of State and countless football fans – for key stakeholders around the world.
Throughout the tour, we launched a global Instagram handle and posted in real-time from 51 different countries across six continents, including all 32 FIFA World Cup-qualified nations.
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101M organic impressions
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72M organic video views
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More than 1 of every 10 Instagram Reels posted had at least 2M organic views and more than 2 of 10 had at least 1M
